In today’s dynamic market, accessing relevant and actionable data is pivotal.
The access and utilization of relevant and actionable data is a fundamental challenge.
Organizations often struggle with data quality assurance, effective data interpretation, and seamless data communication that leads to insightful decision-making.
Unlocking your customers’ true potential
- Marketing Analytics Optimizing your marketing ROI
- Sales Analytics Monetizing your unmet customer needs
- Pricing analytics Maximizing your competitive advantages
- Operation Analytics Realizing your hidden efficiencies
Solutions
Digital Analytics
Complete and clean data enabling accurate reporting and recommendations
The cornerstone of any analytics program is delivering relevant data and analysis into the hands of decision-makers. This requires ensuring high-quality data, efficient reporting and the effective interpretation and communication of data.
Our analytics solution focuses on excellence across these three areas:
- Ensuring that the data captured by digital channels is complete and of high quality Auditing tags to identify missing or erroneous data in digital analytics tools, and recommend methods to resolve any data gaps or errors.
- Automated end-to-end process reporting, translating business requirements with visualizations that help explain the data as clearly as possible.
- Our consultants interpret data and communicate actionable recommendations to ensure our clients get the most value out of their data.
Advanced Analytics
Models and analysis that drive change and your business
Our team of seasoned data scientists provides a full spectrum of advanced analytical solutions based on your specific requirements.
Our services include:
- Customer insights and profiling
- Customer segmentation and clustering
- Market basket analysis
- Customer value analysis/ lifetime value analysis (LTV)/ spending analysis
- Prospecting models
- Propensity models/ cloning models
- Cross-sell/ upsell models
- Attrition models/ churn analysis
- Winback models
- Lead scoring
- Screening models/ qualification models
- Risk + control analytics
- Regulatory compliance dashboards
A/B Testing, Optimization And Analytical Sandbox
Increased performance through A/B testing and site optimization
Most organizations struggle with the diversity of resources and skills required to run an optimization program at scale. Effective programs require expertise in digital marketing, project management, Javascript development, optimization tools, and analysis.
Our A/B testing and optimization solution offers resources and expertise across the entire process of site optimization and testing. We make data-driven recommendations for specific tests that should be run to increase the performance of websites. Our solution is ideal for financial institutions looking for a partner to help them scale their existing programs, as we take on time-consuming steps of the process, including test roadmap management, campaign setup, QA, and test analysis.
Our analysis and knowledge of management processes ensures that our clients learn as much as possible from each campaign, with proper documentation of key learnings to drive effective decisions.
Our Analytical Sandbox solution creates the ideal analytics-ready environment, maximizing the efficiency of analytical resources, and creating a 360-degree view of the customer for effective personalization. It also provides hundreds of innovative variables out of simple transaction and channel data, ensuring the consistency and accuracy of prediction.
ANALYTICS FEATURES
- Digital transformation consulting
- Customer journey tracking & behavior insights
- CRO – A/B testing & personalization
- Customer one-view
- Customer lead lifecycle management
- Pricing analytics
- Campaign analytics & audience management
- Customer support optimization
- Risk analytics
- Fraud detection
- Portfolio optimization